- Platinum is a heavy, malleable, ductile, precious, gray-white transition metal, platinum is resistant to corrosion and occurs in some nickel and copper ores along with some native deposits.Platinum is an extremely rare metal, occurring as only 0.003 parts-per-billion in the Earth's crust. Retailers claim supply estimates of this fine metal, being 30 times rarer than gold. Platinum's rarity as a metal has caused advertisers to associate it with exclusivity and wealth. Platinum is considered a precious metal, although its use is not as common as the use of gold or silver.
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